Happy Monday is a platform for career development. The company provides many services for job seekers and is also a professional media outlet. They asked a rebranding because they had grown from a small local brand to a global career acceleration company. The brand became bigger. Foreign clients began to collaborate with Happy Monday. In addition, with the beginning of the war in Ukraine, the challenges and importance of companies to support the Ukrainian labor market have increased.
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So, Happy Monday grew out of their old visual communication. A cute and positive image should have become more mature and more confident.

Happy Monday mostly communicates through its media materials. Therefore, special attention was paid to developing a flexible and diverse visual system. This is an extended and open-to-update set of techniques, which gives the desired vibe of the brand, without using the corporate style directly.