Re-dash | Mariia Bystrova

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An eco-friendly bags mono-brand

Project: Re—dash

/ Identity / Photography /

It's a mono-brand of eco-friendly bags. Brand up-cycles vintage or second-hand denim clothes into new bags. The main aim is to root the idea of eco-living in the Ukrainian mindset. People can give clothes a new life over and over if they re-use it. We created a "duplicate" style for the brand to provide the idea of recycling. We art-directed a photo shoot using kaleidoscope prism glass to achieve the same duplicated effect as well.

2019
Collaborators: Yan Imbrik, Photographer: Denis Levadniy, Models: Kate Iva, Lesia Sydorenko, Mariia Lebed'

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