A popular Ukrainian singer Ivan Dorn celebrated a 10th anniversary of his breakthrough single "Sticaman" (in English it may be translated as Shy man). In 2021 he asked to make a merch to celebrate it.
An exclusive drop was made to celebrate the decade of the hit. Everybody in Ukraine heard this song at least once, so many people know the lyrics. The visuals are based on some lines of the song. Ivan Dorn is associated with dance so that’s why Ivan Dorn’s dance is an element of design. The singer gave to each of a t-shirt a name:
👖 Ne/stesniatsia
👂 Be/mol
🔊 Dorn/beat
🍳 Jaryu/tantsuyu
🐺 Osobennyi/tip
🔶Sim/mulyator
Afisha:
He asked for a campaign for his upcoming concert. It follows the same approach that Ivan Dorn is associated with dance. So even every singer’s part is dancing. This method was a base for creating a dynamic, a bit raw and clipped concept.
Ivan Dorn’s dance
2021
Collaborators: SNDCT, made at twid studio